The "Computers Off" label – The world's first Green IT labeling initiative 

We are seeing an increased requirement for government departments, institutions and businesses to reduce their greenhouse gas emissions and managers are being directed by boards to look at and implement carbon reduction initiatives.

Consumers today are also demanding their employers, the government and businesses invest in and support greener choices. Growing environment issues and high profile media stories on global warming issues have put pressure on consumers to do the right thing and make greener choices. Consumers want to do the right thing and they also expect organization they deal with on a day to day basis to help in fighting this global issue.

62 per cent of Australians said that all government departments, institutions and businesses have a role to play in addressing the global climate change problem, and  71 per cent said that these organization have a Corporate Social Responsibility (CSR) to make their entities more environmentally friendly.

With consumers facing so much choice, marketers need to ensure their organizations stand out from the crowd. The Computers Off label provides organizations with the point of difference required. Over 90 per cent of consumers and business recently surveyed by the Computers Off campaign stated that they would support an organization with a carbon reduction strategy over another organization without this commitment.

Apply to become a Computers Off licensee here>>>